until close at its more than 60 scoop shops nationwide.
#Darkest of days crack free
Perhaps most importantly, though, it is kicking off the new program with free scoops for all rewards members on the first day of summer (June 21) from 7 p.m. Jeni’s Splendid Ice Creams launches rewards programĪm I writing this mostly as a reminder to myself? Maybe.īut hopefully a few of you are interested, too.Īrtisan ice cream chain Jeni’s Splendid Ice Creams is launching its first rewards program (Jeni’s Splendid Rewards. “We’d like to take this as our playbook and take that to other campuses around the country,” he said. Slim Chickens has locations on five college campuses and is hoping this University of Arkansas council might be a way to have a more-robust presence at other universities, Allison said. The student-athletes are compensated for their time (which includes monthly council meetings, regular social media posts and more) with money and free food. Plus, it allows the brand to always have athlete spokespeople, even while one student is busy at the height of their athletic season, he said. For example, the students will help guide the chain toward philanthropic outlets in the area. Having student-athlete representatives from a range of sports should draw the interest of more students, he said, and will help give the brand a better sense of what the community is looking for. “We want in-roads into the college community and an understanding of what it is they’re looking for from brands,” Allison said. Slim Chickens has one location on the Arkansas campus and nine stores in the northwestern part of the state, near campus. Also in the group is MaKayla Daniels, a woman’s basketball player Jensen Scalzo, a gymnast and Ayden Owens and Britton Wilson, both members of the track and field team. Heading Slim Chickens’ new council is Bumper Pool, an Arkansas Razorbacks linebacker and grad student who was the first NIL partner for the 152-unit chicken chain last year. “Like all marketers, we’re trying to figure out how this really works from a marketing standpoint.” “Last July, when the gates flew open, everybody could do something-they just didn’t know what to do,” said Slim Chickens CMO Chris Allison. Chains from Chipotle Mexican Grill to Bojangles to Hooters have gotten in on the NIL action.Ĭhicken tender-and-wings chain Slim Chickens was also an early entrant into the new marketing channel.īut now it is refining its approach, launching a five-athlete Student Athlete Council at the University of Arkansas that it hopes will allow it to reach more future customers and do more community outreach as a brand.
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